Today on the podcast, I speak to Emilie Pullar – fashion designer and co-founder of womenswear label Maaike and the pasta chef behind the recipe website and instagram account Burnt Butter Table.

This is such an interesting episode as I chat to Emilie right at the crossroads of her business journey.

In 2010, Emilie and her business partner Abby van Schreven founded their brand Maaike and have grown a loyal following in New Zealand and overseas, becoming known for their timeless and easy to wear pieces and their custom prints. In this conversation we talk about the early days of Maaike and all of the successes and challenges of running a fashion brand from their clothes being shown at New York Fashion Week and dressing Jacinda Ardern to being in business through two recessions, a global pandemic and an ever-changing industry.

As we recorded this episode, Emilie and Abby were getting ready to publicly announce that after fourteen years in business, they were closing the label – on their own terms. We talk about the journey that led to this decision and what the future looks like for Emilie.

Which is, one of original reasons that I approached Emilie to be on the podcast. I don’t know how I stumbled across the Burnt Butter Table Instagram account but from the moment I did, I was instantly captivated. I then realised that the person behind the account was a kiwi, and a fashion designer by day. The Burnt Butter Table Instagram account has (at the time of recording) 129k followers – and if you are thinking, I haven’t heard of it – that’s because most of Emilie’s audience is currently in North America. 

Both the Burnt Butter Table instagram and website are a visual feast of the most incredible food photography and videos as well as delicious and easy-to-follow original recipes.

 What started as a lockdown project, has now become Emilie Pullar’s second business chapter.

To learn more about Maaike in its final few months, you can visit maaikeandco.com or @maaikeclothing on Instagram. And then you can open your Instagram world to a pasta-lovers heaven @burntbuttertable or find the most amazing recipes at burntbuttertable.com

I know you will love my kōrero with Emilie as much as I did.

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Thank you to Bookety Book Books who are the sponsors of this episode and the first ever sponsors of this podcast. Thank you Mandy and Bookety for your support.

Super Creative listeners can enjoy a 10% discount on their next order at www.booketybookbooks.co.nz – use the code SUPER2023 at checkout. Discount code cannot be used in conjunction with other offers. Valid for one purchase per customer. Code expires 30th of November 2023.

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