In this conversation, Emily Samuel shares her journey from being a trainer at a celebrity-favorite gym to inventing the Booty Box, a versatile piece of fitness equipment designed for home gyms. She discusses the challenges she faced in product development, her collaboration with Fringe Sport, and her excitement for the upcoming launch. Emily emphasizes the importance of creating solutions for common fitness needs, particularly for women, and reflects on her unique position as a female entrepreneur in the fitness industry.