Emily Schuman has built a thriving lifestyle company on the coattails of Cupcakes and Cashmere, a website she created just 10 years ago. As an OG fashion blogger, she walks Alli and Michael through her career's trajectory, from making the tough decision between staying at AOL or diving headfirst into her burgeoning blog (spoiler alert: she took the risk) to eventually licensing products and launching an e-commerce platform. She maps out the do's and don'ts of building a personal brand and how to lean on social media, properly.    Check out more of Emily at: @emilyschuman @shopcupcakesandcashmere cupcakesandcashmere.com