If you're not directly providing value to physicians, then you're directly adding to their stress level. Don't believe us? We interviewed Dr. Sandra Weitz (aka "The Practice Building MD") in early 2022 to take you inside the decision-making process of a private practice and ASC owner. That episode continues to sit at the top of the charts for good reason. Join us as she offers example after example of why a focus on positive patient outcomes will create sustainable, long-term business for reps.

In this episode, you'll learn:

• Why reps should know how each doc defines "value add" differently
• What it means to resist the 'short-term win' and avoid resentment
• Why Apple never produces boastful commercials
• How to go beyond the brochure (free samples, indigent programs, etc.)

Plus, we explore why most reps tend to underestimate their ability to impact a practice.

Resources from this episode:

• Download the Behavior Change Blueprint • Check Out Dr. Weitz's Website • Explore Dr. Weitz's Podcast

Social media:

• Connect with Dr. Weitz on LinkedIn • Connect with Zed on LinkedIn • Connect with Clark on LinkedIn