Dennis Abad, a video producer now video strategist based out of Manila, Philippines, joins us today as we talk about the importance of having strategic planning, implementation and distribution behind creating beautiful videos for businesses, and how he sees it in the Philippine setting today. Dennis is one of the members of my 2018 Online Video Strategy Bootcamp.

• What led Dennis to the world of video production and strategy.
• His goal in spreading video strategy in the Philippines and what has encouraged the current changes in the industry.
• The importance of strategy behind video content and standing out amidst the noise.
• The status of online video strategy in the Philippines.
• Dennis shares case studies about making videos more strategically and breaks down the right way to make ad campaigns viral and reach the results you want.
• What prompted him to join the online video strategy blueprint bootcamp and the value he has seen so far from the content.

Online Video Strategy Blueprint Course

SHOOT! Practical Videography School Website

SHOOT! Practical Videography School Facebook

Dennis Abad Website

Dennis Abad Facebook

Jeff Hayes, a 30-year creative production and advertising pro and Founder of Capstone Production Group and Dealer Creative in the USA, joins us in this episode as we explore traditional and online video marketing, the changes advertising has gone through over the years, the impact it has on the automotive industry and many more. Jeff has seen the creation of over 22,000 commercials and videos for over 900 car dealerships and local businesses in the United States.

• Jeff’s background and what led him to video production for the automotive industry.
• A sneak peek on his business, team, their work and the growth of his company.
• The changes the automotive industry has undergone in terms of advertising and marketing.
• Does broadcast advertising still work? How does it go hand in hand with digital advertising? How do you make it work better to reach your target market?
• The pros and cons of advertising on broadcast and online media channels and how it can communicate and affect your business character and message.
• Tips on how Jeff talks to clients about advertising strategies, unrealistic expectations, budget and branding.
• Why Jeff joined Ben’s Online Video Strategy Blueprint Course.

Jeff Hayes LinkedIn

Capstone Productions Group Website

Dealer Creative Website

Online Blueprint Strategy Course

In this episode, the final episode of 2018 I'm bringing back one of the most popular interviews since the start of the Engage Video Marketing Podcast.

Chris Marr is the founder of the Content Marketing Academy in the UK and is a leading voice in the world of Content Marketing and Video Marketing.

In this replay episode (first published in Episode 52), we chat all about what's working now and what's next in the world of content marketing for business and dive deep into the role that video should be playing in a content marketing strategy.

Episode 74 of Engage Video Marketing is a solo episode with me, Ben Amos, and I share with you the audio of my Facebook live mini masterclass on the differences between having client testimonial videos and what we prefer businesses to steer towards which is a client story video.

• A background on the Full Funnel Video Strategy Framework and how telling stories come into the framework.
• The advantages of making a client story over a client testimonial video.
• The stark difference of client testimonials vs a client story is shown through an example.
• Why does story work so well at reaching more effectively with a brand message?
• The 7-step framework for creating and crafting client stories.
• I break down my examples and how it follows the 7-step framework.

Engage Video Marketing Community

Online Video Strategy Blueprint Course

Building a StoryBrand by Donald Miller

Briohny DeVere, co-owner of Accelerate Auto Electrics and Air Conditioning, shares valuable information with us in this episode as she tells us the story of how they managed to grow their 20-year small business using video marketing. Be inspired as you listen to their journey in creating content that matters and converts.

• The story of how and why Accelerate Auto Electrics and Air Conditioning started with video marketing.
• Briohny shares the fears they faced in marketing, especially in video.
• Their process and strategies for planning and creating their videos.
• The kinds of videos they create and the effectiveness of these in increasing their client base.
• How their videos perform and affect their return of sales.
• Key learnings and takeaways from video marketing.
• Ben’s tips on improving content, videos and YouTube channel performance.

Accelerate Auto Electrics & Air Conditioning YouTube Channel

Accelerate Auto Electrics & Air Conditioning Website

Accelerate Auto Electrics & Air Conditioning Facebook

Foundations Course

In this episode, I share and break down the 3 levels of goal setting for your video marketing for you which are: Content Level, Platform Level and Business Development Level. We discuss the definitions of each, what we need to do for each level and how they all relate to each other. Gaining clarity on these 3 levels of goals across all your video marketing strategy will give you a step ahead from the businesses without strategies.

Kate Toon, expert copywriter and search optimization engine legend, joins us in this episode as we explore the world of SEO. Kate is a writing entrepreneur, popular coach, speaker and podcaster. She established a digital education business called The Recipe for SEO Success and the Clever Copywriting School which have helped more than 8,000 small businesses worldwide.

• Kate’s journey of how she came into the world of copywriting and SEO.
• What is SEO?
• The secret to good SEO and the thought process behind it.
• Improving your website SEO ranking in Google.
• Where does video fit in the world of SEO?
• Things to consider before making a video.
• Tips to increase your YouTube video rankings.
• Importance of video transcripts in SEO.
• Making your videos rank above google ads on the first page of search engine results.
• The value of embedding videos in other social media platforms to Google search results.
• The future of SEO
• Ideas on how to communicate with your audience on your website.

Kate Toon Website

I love SEO with Kate Toon

Free Course: SEO Nibbles

$10 off on Rev

Foundations Course

In this episode, I help you understand what video optimisation is and how it can help you reach your audience effectively. I give you a rundown of what to consider and my top tips to help you improve how to deal with the optimisations you need.

• What is video optimisation and why do you need to pay attention to it?
• The 2 layers of filter systems and how to overcome them.
• Understanding the 2 categories of video optimisation - Audience and Algorithm Optimisation.
• 3 important things to consider and 3 top tips each for improving both your audience and algorithm optimisation.
• Why do you need strategy design and management?

Rev

Free Video Foundations Course

Dan Pinne from Organik Digital, a Facebook marketing and bots agency, joins us in this episode as we talk about building, engaging and communicating with our audience through the integration of video content strategies and Facebook messenger bots. We explore the possibilities of implementing these strategies to improve your business. Dan also shares an interesting case study about how you can seamlessly introduce bots into your marketing funnel to grow your business.

• What led Dan into digital marketing and the world of Facebook bots.
• The importance of engaging conversations in good digital marketing strategies.
• What are messenger bots and what roles do they play in a business.
• Do bots really take away human interaction in your business?
• 2 aspects to bots and how we can use them to engage users and segment leads in our business.
• Steps on how to easily set up a Facebook messenger bot for your business.
• A case study on integrating chatbots into video marketing strategies - how it works, how to implement call to actions and drive people to video lead magnets.
• Tips for traditional businesses in using messenger bots to drive traffic and engagement to marketing videos in organic strategies.
• Using messenger bots in sales or e-commerce and integrating video in this part of the funnel.

Organik Digital

Foundations Video Course

ManyChat

Zapier

Philip VanDusen, Principal and CCO of Verhaal Brand Design, has over 20 years of experience in strategic branding, graphic design, and product development. He is back with us on this episode to talk about YouTube growth triggers and strategy. He shares his success journey on YouTube for both his business and personal brand. His YouTube channel has grown hugely from zero to 140,000 subscribers and 1 million views on his most popular video.

• Who is Philip and what led him to where he is today.
• The business services he offers.
• His journey as an “accidental” YouTuber and his strategy in content planning.
• How his channel engagement looked like in the early days and how long it took before his channel took off.
• The difference of advertising and content marketing.
• The story of how his YouTube channel’s performance catapulted.
• The strategies he’s doing and how this has impacted his business growth.
• Struggles he has gone through in maintaining his YouTube channel.
• Advice for people who want to grow their business using YouTube.

Foundations Video Course

TubeBuddy

FREE MINI-EBOOK DOWNLOAD: “9 Design Elements Your Brand Absolutely, Positively Needs”

Philip VanDusen YouTube

Philip VanDusen Website

Brand Muse Newsletter

Philip VanDusen Coaching

Philip VanDusen Twitter

Philip VanDusen Pinterest

Philip VanDusen Facebook

Brand Muse Interview with Ben Amos

ConvertKit