Hello friends! Today I have the privilege of sitting down with the incredible Julia Broome—a trailblazer who transitioned from social media manager to a much-sought-after educator and coach in the digital content realm. In this episode, Julia shares her journey from interning at Soho House to creating her own innovative brand "SOSH." 

She highlights the crucial role of engagement, maximizing the strategic use of Instagram stories, and delivering content that not only resonates but also builds lasting trust with audiences. She challenges the restrictive idea of focusing too narrowly on a niche, advocating instead for a diverse content strategy that embraces the multifaceted interests of creators today. 

Join us for a deep dive into creating meaningful impact and expanding your reach in the ever-changing world of social media!

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KEY POINTS:

00:00 Embracing multiple passions and the power of influence

16:28 Choosing clients and setting boundaries

29:56 Strategies for engagement and growth

35:24 The art of niching down without limiting yourself

38:35 Monetization strategies in a multi-passionate world

43:05 The power of community and authentic engagement

54:10 Unlocking growth on instagram with shareable content

QUOTABLES:

"Everybody's doing trends. What are you doing to stand out?"

— Julia Broome

"When someone else shares your piece of content, that is opening the door to a whole new demographic, a whole new audience, and their eyes are on your piece of content. If you have good content, they're likely going to follow you."

— Julia Broome

"Get your audience involved and invested in your content. Make them feel like they're at the table with you."

— Julia Broome

GUEST RESOURCES:

Julia Broome

IG | @JuliaBroome

RESOURCES:

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Must Haves This Month! 

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THIS IS SMALL BUSINESS: Whether you’re dreaming of starting your business, looking to take a part-time side hustle full-time, or you’re a few years in and ready to grow - This Is Small Business has practical tips you can use TODAY. Thank you to This Is Small Business for sponsoring the show! For practical tips on marketing strategies and business growth, follow This Is Small Business on Apple Podcasts, Spotify or wherever you listen here.