In this inspiring episode of Unreasonable Health, Regan Archibald sits down with Jeff Dudan, serial entrepreneur, franchise powerhouse, and author of Discernment: The Business Athlete’s Regimen for a Great Life Through Better Decisions. Jeff shares his incredible journey from painting apartments as a broke college student to building one of North America’s fastest-growing franchise platforms, Homefront Brands. He opens up about pivotal inflection points, lessons learned from hurricanes and hardship, and the mindset shifts that turned challenges into opportunities. Jeff also delves into how health, focus, and decision-making play a crucial role in entrepreneurial success, and how his framework of discernment empowers others to create predictable outcomes in business and life. Listeners will walk away with actionable wisdom on leadership, resilience, and creating a life of purpose while building thriving businesses. https://homefrontbrands.com/