This week, Ash is joined by Eleanor Beaton, founder of Safi Media, for an empowering and inspiring conversation about women in business, bold leadership, and what it takes to scale with purpose. Eleanor shares her mission to double the number of women entrepreneurs who cross the million-dollar revenue mark by 2030 and explains why this milestone matters not just financially, but for the ripple effect it creates in families and communities. Drawing on her Fijian ancestry, Eleanor brings a fresh perspective to leadership as an act of creation, expression, and unapologetic power, offering wisdom for women ready to step fully into their potential.

Together, Ash and Eleanor dive into the realities of building high-growth teams, from hiring with intention to creating a team ethos that aligns with company systems and values. Eleanor introduces her "three G's", good heart, grit, and gift as essential traits for any thriving team and highlights the importance of onboarding and role clarity to ensure loyalty and success. They also unpack the cognitive load carried by the "independent woman" ideal, the art of delegation, and the barriers women face in embracing power without apology. This episode is packed with insights for women who want to grow profitable, purpose-driven businesses while creating lasting impact.

In This Episode, You'll Learn:

• Why scaling women-led businesses creates ripple effects in communities.

• How to identify and hire team members with the "three G's."

• The importance of onboarding and aligning roles with company systems.

• What it means to lead as an act of bold creation and expression.

• How to release the pressure of the "independent woman" ideal.

• Why unapologetically holding power is key to women's entrepreneurial success.

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Connect with Eleanor Beaton

Website: https://safimedia.co/

Woman Owned Podcast: https://safimedia.co/womanownedpodcast

Instagram: https://www.instagram.com/eleanorbeaton/?hl=en

Connect with Ash:

https://www.instagram.com/ashleystahl/

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