Are you approaching your consulting sales process based on what your prospects care about or based on what you have to offer? This is a very common deal-killing mistake that Independent Consultants make. The mistake is when you are approaching the sales process based on you assuming that a client needs what you have rather than what the client cares about. This mistake can end up killing your deals. In this episode, I will help you to identify if you are making this common mistake so that you can course-correct.

Listen in as we take a deeper look at this deal-killing mistake and an alternative approach including 11 specific questions that you can use to figure out why a prospect should care about what you're selling, and not just assume that they should. 

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