Sales is one of the only professions where we allow it to be defined by the people who do it badly. Top salespeople are ones who earnestly want to improve life for their customers. When purpose driven sales becomes part of the culture and bigger than the transaction- and your ‘true north’ is improving life for customers- you’ll actually wind up making more money.

Successful salespeople want to know that what they’re doing counts for something- that their work matters. If what you are selling is being bought by customers, you’re improving their lives.

Hear our conversation with Lisa Earle McLeod, Founder at McLeod & More, Inc. and author of the bestseller Selling with Noble Purpose. Listen as we discuss:

- 3 questions to ask that every salesperson should be able to answer

- The real reasons salespeople leave their jobs

- How the noble seller differs from the transactional seller

- The difference between customer-centricity and purpose-driven sales

- Overcoming the negative external perceptions of sales with confidence- and how your customers will feel it

- The “it” that customers really want you to get to…

- What mistaking profit for their purpose signals to your salespeople and employees

- Why sales numbers are a lagging indicator and sales leaders need to coach to mindsets vs. outcomes

- Why the people that have bought from you before are the key to understanding how your products make a difference

- Sales managers as the “front-line belief builders”

“When you have a noble purpose, when your true north is improving life for customers, you wind up making more money.” — Lisa Earle McLeod

Selling, at its heart, is not about talking people into something they don’t want. Selling, at its heart, is about finding the people who can benefit from what you have and making it easy for them.

The data is fundamentally clear. The top salespeople are the people who want to improve life for their customers. The data tells us you will be more compelling, you will be more engaging, your win rate will go up, and you will ultimately close more deals.

“A noble purpose seller starts a call thinking, How can I make a difference to this customer? A transactional seller starts a call thinking, How can I close this deal?” — Lisa Earle McLeod

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