Your sales journey is like a book. There are different chapters for different stages and each unwritten page is just another part of the process that hasn’t happened yet.

Everyone starts their book at a different stage. Some are the team’s A-Players that were born for sales. Others need some coaching. Regardless of where the book begins, the next chapter relies heavily on the sales leader involved.

Hear our conversation with Leigh Ashton, Founder & CEO at The Sales Consultancy, where our discussion includes:

- The difference between a good and great sales leader

- Creating psychological safety for a sales team

- How a growth vs. fixed mindset determines a sales team dynamic

- The 10-80-10 rule of sales teams

“An assumption that would really inhibit an organization's growth is to think that training, on its own, is the end of the story; it is just step one of a multi-step process that takes a person from where they are to where you'd like them to be.” — Leigh Ashton