Sales is about creating buying decisions that are in the customer’s best interests. And one of a successful salesperson’s most powerful tools to do that is how they communicate — and the specific word choices they make.

But not everyone is gifted with charisma and improvisational skills. How do you improve your conversational intelligence, change perspectives and build stronger relationships with your customers with well-thought-out words?

My guest today is a highly sought-after trainer, coach, and leadership consultant. Steven Lozada is the President of UpwardMindset, a gifted jazz musician, an MBA, and a professionally certified trainer in a variety of disciplines.

In this insightful and informative episode, we’ll discuss:

- How forging a connection is the most important part of your sales conversation

- Elevating what Steven calls your "trust equity"

- Rejection-free openings and why objections are a gift

- The power of “no-oriented questions”

- How to keep customer conversations moving forward without being manipulative

More information about Steven and today’s topics:

LinkedIn Profile: https://www.linkedin.com/in/stevenlozada/

Company Website: https://www.upwardmindset.com/

Exactly What to Say: The Magic Words for Influence and Impact, by Phil M. Jones: https://www.amazon.com/Exactly-What-Say-Influence-Impact-ebook/dp/B073SF65ZZ

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