To create a great customer experience, it’s essential to treat employees well first.

Shep Hyken is a customer service and experience expert, and his mission is to promote the “Employee Golden Rule” where internal customer service should be better than external.

Through his research, Shep found that 58% of customers believe customer service is more important than price, and 78% of customers would go out of their way to do business with a company that provides better service.

In this episode, Shep talks about the importance of internal mantras that everyone can remember and adhere to so that customers feel confident that they made the right decision in choosing your company. By delivering on their promise and creating a great experience, businesses can ensure that customers will come back time and time again. Listen in to learn more.

**Additional resources from this episode:**

- Shep’s LinkedIn: [https://www.linkedin.com/in/shephyken/]

- Shep’s website: [https://hyken.com/]

- Check out his books: [https://hyken.com/media/]

**In this episode, you’ll learn:**

- How companies create a customer experience that makes them come back again and again

- The power of social proof in building customer loyalty

- The importance of creating internal mantras to promote customer satisfaction