Why should brand matter to salespeople? Isn’t that marketing’s job?

Marketing expert Vince Freeman and sales leader David Schweisthal invite salespeople to think twice when it comes to brand.

In this conversation, they share why every salesperson should be keenly aware of both their company’s brand and their personal brand as they work with customers. They explain how brand influences the sales process, leads customers down the sales funnel, and even mitigates risk for buyers.

Press play to learn how to leverage your brand to win customers.

**Additional resources from this episode:**

- Davids’s LinkedIn: [https://www.linkedin.com/in/schweisthal/](https://www.linkedin.com/in/schweisthal/)

- Vince’s LinkedIn: [https://www.linkedin.com/in/vince-freeman-55ba152/](https://www.linkedin.com/in/vince-freeman-55ba152/)

- Check out Vince and David’s podcast Brand Matter: [https://brandmatter.fm/](https://brandmatter.fm/)