Thought leadership is a critical tool for brands, especially in B2B, but what does it do for individual sellers?

In this conversation, we speak with Bill Sherman, COO of Thought Leadership Leverage and Co-Host of the Leveraging Thought Leadership podcast. He helps connects the dots between the value and role of thought leadership and creating better sales outcomes. He explains how to use the four pillars of a successful thought leadership strategy to overcome objections, instill confidence, and build relationships.

Bill emphasizes the importance of getting ahead of buyers’ online research. He explains if you aren’t getting your ideas and insights out early, you're missing the opportunity for creating new conversations.

**Resources:**

- Bill’s LinkedIn: https://www.linkedin.com/in/bill-sherman-274a02/

- Follow Bill on Twitter: https://twitter.com/BillSherman

- Thought Leadership Leverage: http://t.co/cfzEai6X7t

- Tune into Bill’s podcast: [Leveraging Thought Leadership](https://thoughtleadershipleverage.com/thought-leadership-podcasts/)

- And hear from Will on the Leveraging Thought Leadership podcast: https://thoughtleadershipleverage.com/creating-a-thought-leadership-engine-will-milano/