Stories are one of the most powerful tools in a salesperson’s toolbox.

Here’s why:

- Stories are 22 times more memorable than a series of facts or bullet points.

- Stories tap into emotions in a way that pulls people in.

- Stories create instant connection, turning strangers into friends.

In this conversation, author, speaker, and consultant [Matthew Dicks](https://www.linkedin.com/in/matthew-dicks-84a95711/) returns to the show to share the power of storytelling in sales. He explains the science behind storytelling, highlights the need for humor in business, and discusses how to effectively engage your audience.

Press play to learn how to tell stories in a way that creates connections, makes you memorable, and ultimately boosts sales.

Additional Resources:

- Matthew on LinkedIn: https://www.linkedin.com/in/matthew-dicks-84a95711/

- Follow Matthew on Twitter: https://twitter.com/matthewdicks

- Matthew’s Website: http://www.matthewdicks.com/

- Matthew’s Book: [Story Worthy](https://www.amazon.com/Storyworthy-audiobook/dp/B07GT7BMJV/ref=sr_1_1?keywords=storyworthy+matthew+dicks&qid=1670615620&s=books&sprefix=Story+Worthy+matthew,stripbooks,100&sr=1-1](https://www.amazon.com/Storyworthy-audiobook/dp/B07GT7BMJV/ref=sr_1_1)

- Mental Selling Episode 49 – How to Tap Into the Productivity Mindset(https://www.integritysolutions.com/resources/podcast/ep-049-tap-into-productivity-mindset/)