We explore why we over-apologise - that unconscious 'sorry' many of us use as a filler word that actually diminishes our impact at work and beyond. Women apologise up to three times more than men, creating a gender apology gap with real costs: undermining authority, reinforcing negative power dynamics, and even hurting pay negotiations! 

We discuss when apologies are actually warranted (letting someone down, making mistakes with consequences) versus when to skip it entirely (taking up space, as conversation filler, or setting boundaries). Try our 72-hour reset challenge to rewire your brain and break the sorry habit. 

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