Revenue Operations is one of the most strategic drivers of growth, even if many organizations only notice it when something breaks.

Jess Rose, the newly hired Director of Revenue Operations at Integrity Solutions, joins Mental Selling to emphasize a discipline that many organizations undervalue but rely on every single day. In her first weeks with the company, she is already bringing clarity to the systems, processes, and decisions that fuel predictable performance. Jess explains why Rev Ops is the connective tissue across sales, marketing, and customer success, and why clean data, transparent processes, and human-centered systems create the conditions for scalable growth.

She shares lessons from her career leading operational strategy, including how minor workflow adjustments can create meaningful lift, why sellers need clarity rather than more noise, and how human habits can either strengthen or derail even the best-designed systems. Listeners will gain a grounded view of how Rev Ops strengthens alignment, improves decision-making, and creates the conditions for consistent, confident performance.

In this episode, you’ll learn:

• Operational Excellence Starts with the Basics: Clean data, clear ownership, and simple enablement power confident, consistent performance.
• Process as a Growth Lever: Standardized stages and documented workflows create a shared path that drives predictable results.
• Technology That Works for People: Tools designed with a human-first lens remove friction and help reps stay focused on selling.
• Adoption Through Trust: Teams commit to operational change when the process feels supportive, transparent, and genuinely helpful.

Resources:

• Jess Rose’s LinkedIn: https://www.linkedin.com/in/jessica-rose-2b482122/  
• Learn more about Integrity Solutions: https://www.integritysolutions.com/ 

Jump into the conversation:

(00:00) Meet Jess Rose

(02:31) What revenue operations really means

(04:42) Jess’s path into Rev Ops

(06:39) Misconceptions that hold teams back

(08:40) Why data hygiene influences revenue health

(11:37) Simple fixes that create measurable impact to the bottom line

(16:21) The human habits behind operational success

(22:01) Building trust across sales, marketing, and customer success