In this episode of the Law Firm Growth Acceleration Podcast, we dive deep into why video is the single most powerful investment you can make for your law firm in today’s AI-driven world.

First, host Bill Hauser breaks down five key reasons video transforms law firm growth, including:

• Building trust from a distance and at scale
• Unlocking massive repurposing opportunities across platforms
• Leveraging video for free SEO and AI visibility
• Creating evergreen assets that work for you 24/7
• And why volume, not perfection, is the real secret to success

Bill also shares personal stories of how video influenced his own high-ticket buying decisions—including spending $20,000 with a clinic he discovered through a single YouTube video.

Then, marketing expert Andy Stickle takes the mic to reveal his proven video research process. You’ll learn:

• How to use Google’s “People Also Ask” and TikTok’s search features to validate video topics your clients are already searching for
• How to structure videos with hooks, stories, and conversational offers that actually get watched
• Why lawyers who consistently show up on video attract more clients and cases

If you’ve ever created videos that flopped—or avoided video because you thought it “doesn’t work”—this episode will show you exactly how to turn video into a client-generating machine for your firm.