Dr Lisa Wiedeman is a practicing optometric physician who has been in practice since 1991. She is a passionate advocate of root cause healing for her patients and in both her virtual coaching groups as well as on her popular YouTube channel. She is known for her no nonsense straight forward "Suck it up, Buttercup" approach to those who will come up with excuses to defend their addictive foods.

She has eaten a carnivore diet since 2009 and has been coaching others to optimal health for over a decade.