The Hunt for Incredible host Gideon Spencer interviews Mike Mulvey, the Creative Director for a software agency out of the Bay Area and formerly a designer at Apple. In his current role he oversees the visual and experiential designs for software products as well advises on the brand creation for startups and various product offerings

In Part 1, Gideon and Mike discussed how he got into design to make it a lucrative career, something that is challenging to do for many artists. As well as how he was shaped through the structure and discipline of his training.

This is Part 2 where Gideon and Mike talk about brand development. They discuss the groundwork and questions that every brand needs to answer before even getting started, dive into what a brand really is, and the importance how costumers interact with brands.

It's all here on The Hunt for Incredible!