In this episode of the Law Firm Growth Acceleration Podcast, we dive into one of the most important decisions for every attorney looking to grow: demand marketing vs. awareness marketing. These two strategies represent the foundation of all law firm marketing—and knowing which to prioritize (and when) can mean the difference between flat growth and exponential results.

You’ll learn:

• The difference between demand (reactive) and awareness (proactive) marketing.
• How Google Ads, Maps, SEO, and even AI search engines like ChatGPT factor into demand marketing.
• Why awareness marketing is critical for scaling beyond $1.5M in annual revenue.
• The myths of organic social media and why paid social ads often deliver the highest ROI.
• Practical strategies including retargeting, direct response ads, and the 25³ method to maximize lead generation.

If you’ve ever wondered how to balance short-term ROI with long-term brand growth, this episode will give you the clarity you need to design the right marketing mix for your firm.