IN THIS EPISODE, Tim Braheem sits down with Craig Strent from APEX Home Loans for a deep dive into the critical keys, philosophies, and habits that has allowed Craig to build a successful loan origination business, a world-class company, and amazing life.

You will learn..

• How to Thrive in a Transition Market
• Importance of Scripting & Confidence to Overcome Objections
• The Bridge: Moving from Objection to Value Proposition
• Define a Powerful Value Proposition 
• Create an Annuity by Setting up the Next Deal 
• Niche: Key to Success
• Leadership Keys
• Importance of a Great System

WHO IS CRAIG STRENT

He is the Co-founder and CEO of Apex Home Loans, one of Washingtonian's 50 Great Places to Work in Greater Washington. He's proud to have over 20 years of experience in mortgage origination, business development, marketing, public relations, and community involvement.

ABOUT TIM BRAHEEM

With more than 25 years of experience as a highly successful mortgage professional, industry leader, educator, and life coach, Tim Braheem is committed to engaging with people on a deep level and helping them uncover the barriers they have placed in the way of having the level of success they deserve in both their business and personal lives.

FOLLOW

Instagram ► https://www.instagram.com/tbraheem/

LinkedIn ► https://www.linkedin.com/in/timbraheem

THE LOAN ATLAS

JOIN ► https://go.theloanatlas.com/membership

FOLLOW

Instagram ► https://www.instagram.com/theloanatlas/

YOUTUBE ► https://www.youtube.com/@LoanAtlas

----------