I use Tekmetric at my shop, and it's changed everything! It can do the same for you. CLICK HERE to learn how.

I love launching helpful new technology at my shop! Especially when it makes my shop more efficient. That’s what Detect Auto has done for me. Want to learn how? Click HERE

Carrie-Lynn tells the story today of how and why she started working with repair shops. Because she believes in the industry! Let her help you make your marketing about the customer and not your ego today. Learn how HERE

Today, Mike Allen sits down with guests Carrie-Lynn Rodenberg from Turnkey Marketing and Tyler Ellinson, a multi-store operator in the Pacific Northwest. They talk about the ups and downs of marketing and the failures shop owners make trying to do it themselves. Carrie-Lynn also shares the number one problem she sees shop owners make daily in their marketing.

00:00 Dallas Recording at Elite Worldwide Event

06:16 Ambivalence Towards Car Enthusiasm

09:00 Contemplating Career Change Dilemma

12:42 Transitioning Family Business Leadership

15:33 "Discovering Small Business Marketing"

17:13 "BNI Networking and Marketing Coaching"

21:26 Auto Repair Shop Growth Partnership

26:11 Avoid Bottom Feeders: Offer Value

27:45 Pricing Communication in Service Industries

30:11 Free Diagnostics to Attract Customers

33:17 Building Rapport to Attract Customers

39:03 Entrepreneurial Priorities and Pitfalls

40:27 Proactive Problem-Solving Fix

46:04 Training Focus for Team Growth

49:07 Goal Setting and Succession Planning

50:26 Delegating for Efficiency