What you do—how you help people—is it seen as a vitamin or a medicine? In this episode, I'll be diving into this important concept. As I wrap up the business development series, I address one of the key concepts that will contribute to the ultimate success or downfall of a business. You will hear what being a vitamin or medicine has to do with all of this, so stay tuned!

Listen in as I share some important thoughts on how to understand the way clients view you, especially when rumblings start about the economy going into a recession. What does it mean to be necessary or supplemental when people start to restrict their budgets and freeze their spending? I'll cover that and give you some key takeaways that will allow you to communicate effectively with your prospects and position yourself for success.

Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/218