Entrepreneurship is a powerful tool. It starts with a simple idea, often with nothing, and grows into something that creates opportunities for many. A true entrepreneur not only looks at the opportunities their business may afford onto themselves, but also embraces the positive impact they can have on others - today’s guest is a shining example of this.

Let me introduce you to Sarah Shadonix, the CEO and founder of Scout & Cellar. Scout & Cellar is a Direct Selling company that produces and sells wine. They are one of the largest direct-to-consumer wineries in the USA. What I love most about Sarah and the story of Scout & Cellar is the vision they cast for the future. 

As Sarah speaks, you can hear her raw passion. She joins us to not only explore what she is doing with her Scout & Cellar mission and where it is headed, but to also share where it stems from - highlighting how starting with the right foundation of integrity is essential in everything we do. In Sarah’s words, “Integrity is a reflection of who we are and what we stand for.”

Sarah's mindset is incredible, alongside her passion for giving other people amazing growth opportunities. She talks openly and honestly; admitting that, although we are often great at celebrating and sharing our shining successes in business, we don’t often talk about our mistakes and failures - the parts of the journey that truly helped us to learn and grow. The parts that can encourage others to get back up, keep going and do the same. 

From the highs and lows, to her mission and ambitions, I know you're going to love Sarah and this interview. I am excited about what lies ahead for this amazing company and know you will be too, taking some of that excitement alongside Sarah’s inspirational insights to add a little extra shine to your journey too. The highs AND the lows. Enjoy the episode!

 

We’ll be talking about: 

➡ [0:00] Introduction

➡ [2:30] A fun fact about Sarah

➡ [6:15] Inspiration for starting Scout and Cellar

➡ [10:26] What sets Scouts and Cellar apart?

➡ [13:58] Catering for customer needs

➡ [15:39] Stepping into the Direct Selling industry

➡ [17:50] Becoming a part of Direct Selling

➡ [18:55] Challenges along the way

➡ [22:46] Keeping integrity

➡ [27:54] Learning and mistakes

➡ [35:10] Making hard decisions

➡ [37:53] The most rewarding part 

➡ [40:24] Straightforward honesty

➡ [42:12] The three top qualities 

➡ [48:23] What to expect from Scout and Cellar

➡ [49:24] Sarah’s favourite book

➡ [50:22] Sarah’s dream superpower

➡ [51:35] Sarah’s advice to her past self

➡ [51:51] Sarah’s favourite quote

➡ [52:21] Learn more about Scout and Cellar

➡ [52:53] Final words

 

Resources: 

Book Recommendations

➡ The Hard Things about Hard Things by Ben Horowitz: https://bit.ly/3Lk8cZc

➡ Atlas Shrugged by Ayn Rand: https://bit.ly/4cTjBee

 

Quote:

➡  “To improve is to change; to be perfect is to change often” - Winston Churchill

 

About our guest:

Sarah Shadonix is the Founder & CEO of Scout & Cellar, where she is committed to driving innovation and sustainability in the wine and consumer goods industry with the power of people. Sarah is an attorney-turned-sommelier who has never settled for "good enough". 

Her journey as an entrepreneur began with a passion for making a positive impact. While it started in the wine industry, it was her realization of the impact traditional practices have on people and our planet that really got Sarah going.

At Scout & Cellar, they’re pioneering a new standard in quality—one that prioritizes sustainability without compromising deliciousness. This is their Clean-Crafted Commitment. Their dedication to this mission has been recognized with awards like EY Entrepreneur of the Year and Inc. Female Founder's Award.

 

Connect with Sarah Shadonix: 

➡ Sarah Shadonix’s Facebook: https://www.facebook.com/shadonixscoutandcellar/

➡ Sarah Shadonix’s Instagram: https://www.instagram.com/sarahjshadonix/

➡ Sarah Shadonix’s LinkedIn: https://www.linkedin.com/in/sarahshadonix/

Scout and Cellar

➡ Website: https://scoutandcellar.com/

➡ Facebook: https://www.facebook.com/scoutandcellar/

➡ Instagram: https://www.instagram.com/scoutandcellar/

➡ Youtube: https://www.youtube.com/channel/UCLatNJbkphQqr0L2sO8l7oQ

 

Connect with Direct Selling Accelerator:

➡ Visit our website: https://www.auxano.global/

➡ Subscribe to Youtube: https://www.youtube.com/c/DirectSellingAccelerator

➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/

➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing/

➡ Email us at [email protected]

If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

See omnystudio.com/listener for privacy information.