Have you seen the “Rosé All Day” t-shirts? Or the ones that say “This Mom Runs On Coffee, Wine and Amazon Prime”? 

How about the World Health Organization’s findings that “No level of alcohol consumption is safe for our health”.

In this episode, I’m diving into the marketing strategies the wine industry uses to appeal directly to women and how this targeted messaging is designed to encourage women to drink problematically and why the wine industry is freaking out that the World Health Organization (who they describe as the leader of the “anti-alcohol lobby”) is having success with its message that “there is no safe amount of alcohol to drink”.  

Together with Ruby Williams—a former wine industry insider and certified alcohol freedom coach—we’re peeling back the curtain on the strategies that have helped normalize alcohol as an everyday coping tool for women.

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