What does it take to lead a company through significant transformation while reshaping an entire industry? Today, I’m honoured to introduce our special guest, Steven Fife, the President and CEO of LifeVantage. Whether you’re familiar with LifeVantage or not, you’ll find Steve’s vision and the changes he’s spearheading to be truly groundbreaking.

Steve brings over three decades of leadership experience, mostly in the financial sector, and now he’s applying his expertise to take LifeVantage to the next level. In today’s interview, Steve shares not only what the company has been doing recently but also offers a glimpse into what's on the horizon for LifeVantage and how these changes might influence the broader industry.

If you’re curious about the evolving landscape of the wellness sector and want to hear firsthand about the innovative strides LifeVantage is making, this conversation is for you. Steve’s insights are both inspiring and informative, and I know you'll enjoy hearing about the incredible journey the company is on.

So, grab a cup of coffee or tea, sit back, and enjoy this engaging discussion as Steven Fife and I explore the future of LifeVantage and where the company is headed next!

 

We’ll be talking about: 

➡ [0:00] Introduction

➡ [3:14] Getting to know Steven Fife

➡ [6:02] First impression of Direct Selling

➡ [9:52] ILeading a ‘forward looking’ company

➡ [20:39] Changing the compensation plan is one of the hardest things to do

➡ [26:02] Experiencing rapid growth

➡ [29:10] Being a former CFO helps

➡ [32:32] Are conventions still important and relevant?

➡ [36:21] Building community is critical

➡ [39:55] Simplify your message

➡ [43:54] Hyper focus on activation

➡ [51:08] Navigating your business to success

➡ [53:55] A whole lot of opportunities in Direct Selling

➡ [55:42] Steven Fife’s recommended book

➡ [56:05] Steven Fife’s dream superpower

➡ [57:13] Steven Fife’s favourite quote

➡ [58:25] Steven Fife’s advice to his past self

➡ [58:39] Final thoughts

 

Resources: 

Book Recommendations

➡ Good To Great by Jim Collins: https://bit.ly/4juRS7P

Quote:

➡  “ You can't connect the dots looking forward; you can only connect them looking backwards” - Steve Jobs

 

About our guest:

Steven Fife is the President and Chief Executive Officer at LifeVantage Corporation. Steve Fife likes to exceed expectations. And that might be putting it mildly. Because when it comes to his career and success, he definitely exceeds ours. Steve brings over three decades and a lot of financial leadership experience to LifeVantage where he uses big-picture strategic thinking and an in-the-weeds work ethic to create a healthy financial organization by focusing on delivering our growth strategy while creating value for customers, shareholders, and employees. 

Steve is passionate about bringing affordable, science-based products to market as well as seeing companies reach their potential. Before joining LifeVantage, he served as Chief Financial Officer and Chief Operating Officer at Evidera, Inc., a private equity sponsored professional services firm that provides outcomes research, market access, data analytics and epidemiology services to pharmaceutical companies. Prior to that, he worked as Chief Financial Officer for several publicly traded companies, including Active Power, Inc. and LECG. In addition, he served in several senior financial roles for Gilead Sciences, Amkor Technologies and JDS Uniphase. In other words, he’s really good at what he does. Steve is a Certified Public Accountant (inactive) in the State of California and holds a Bachelor of Science degree in Accounting from Brigham Young University.

Connect with Steven Fife 

➡ Steven Fife’s LinkedIn: https://www.linkedin.com/in/steve-fife

 

LifeVantage:

➡ LifeVantage ’s Facebook: https://www.facebook.com/LifeVantage

➡ LifeVantage website: https://www.lifevantage.com/us-en/

➡ LifeVantage X: https://x.com/lifevantage

➡ LifeVantage Instagram: https://www.instagram.com/lifevantage/

➡ LifeVantage LinkedIn: https://www.linkedin.com/in/steve-fife

 

Connect with Direct Selling Accelerator:

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