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Giving customers customizable products that allow them to express themselves is a great way to create a meaningful bond to the product, leading to one of the most powerful sales channels- word of mouth.

In this episode, the Founder and Owner at Nominal, Akram Abdallah, shares how they built their brand, and all of their innovative takes on marketing. Listen up and learn a lot.

KEY TAKEAWAYS FROM THIS EPISODE

• Individuals can express their identity through jewelry. It can be a good conversational piece.
• There’s a big difference between meeting customers online and meeting those same customers in person and building that relationship.
• Sending personalized messages to influencers is better than sending them automated messages. A genuine relationship with them eases collaborations.
• The best way to build brands and an actual connection that is more than transactional is to be able to meet your consumers.
• Getting customers’ insights from in-person events gives potential ideas for what really works.
• Find your niche and be the best in it. Don’t go too broad.

Today’s Guest:

Akram Abdallah is a Founder and Owner at Nominal.

Nominal is a company that makes meaningful jewelry that can help express one’s identity.

Connect and learn more about Akram and Nominal here:

Website: https://nominalx.com

Linkedin: https://www.linkedin.com/in/akramabdallah/

Instagram: https://www.instagram.com/akramabdallah94

https://www.instagram.com/nominal

Today’s Sponsor

HelpFlow provides 24/7 live chat and customer service teams to 100+ eCommerce stores. HelpFlow's team of agents maximize conversion by recovering checkout abandons, integrating with cart recovery emails, and helping engaged website visitors overcome what's stopping them from entering the checkout process.

Website: HelpFlow.com

Download HelpFlow's Free Resource - How to Predict and Save Cart Abandons with Live Chat at https://helpflow.net/mindful

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