In this episode of Do This, Not That, host Jay Schwedelson breaks down the best offers to send at different times of the year for both B2B and consumer marketing. Drawing insights from a recent study on offer performance, Jay provides actionable tips to help marketers optimize their timing and strategies.

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Best Moments:

(00:44) Introduction to the topic of timing offers throughout the year
(01:45) B2B offers that perform well in January and February
(02:37) Webinar performance and optimal timing
(03:28) Consumer offers that perform well in January and February
(04:08) Subscription offers and their poor performance in early months
(05:41) "Since You Didn't Ask" segment about Jay's daughter's Depop business
(08:27) Jay's experience with jury duty

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