Starting a business in today’s fast-paced world can be overwhelming—especially if you feel like you need to have everything “perfect” before you begin. In this episode, I open up about my own journey from self-doubt and perfectionism to taking imperfect action and finally building the business I always dreamed of. I’m sharing the five biggest things I’d do differently if I were launching my business from scratch in 2025.

You’ll hear the honest truth about what held me back in the early days: fear of judgment, overthinking, and waiting for the perfect moment that never came. I unpack how I overcame that by choosing to start messy and show up anyway. We dive into why building a personal brand from day one is crucial, how investing in the right coaches, mentors, and peers can transform your journey, and why community-building on social media is more important than ever before.

Most importantly, I talk about burnout—how I faced it, what I’ve learned, and the powerful boundaries I’ve put in place to protect both my business and my family life.

If you’re an entrepreneur, creative, or dreamer ready to grow something meaningful without sacrificing your well-being, this episode is for you. These insights come from real lessons learned the hard way—so you don’t have to.

 

We’ll be talking about:

➡ [0:00] Introduction

➡ [2:01] Start messy, not perfect

➡ [4:05] Presence over perfection

➡ [6:04] Build your personal brand early

➡ [8:04] Confidence grows when you take action, even when it's scary.

➡ [10:01] Hire a coach who challenges you

➡ [12:01] Add mentors in all areas of life

➡ [14:00] Lean into peer support

➡ [16:58] A mastermind group helps you feel seen, supported, and energised.

➡ [18:01] Prioritise community building

➡ [20:04] Set boundaries to avoid burnout

➡ [23:39] Be disciplined with tech and time

➡ [26:29] Recap the top 5 lessons

 

Resources:

Free Facebook community:

https://www.facebook.com/groups/socialmediafordirectsellerswithgregandsam/

 

Are you ready to keep growing? Learn more about joining the Auxano Family - https://go.auxano.global/welcome 

 

Connect with Direct Selling Accelerator:

➡ Visit our website: https://www.auxano.global/

➡ Subscribe to YouTube: https://www.youtube.com/c/DirectSellingAccelerator

➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/

➡ Sam Hind’s Instagram: https://instagram.com/samhinddigitalcoach

➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing/

➡ Email us: [email protected]

If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

Are you ready to join the Auxano Family to get live weekly training, support and the latest proven posting strategies to get leads and sales right now - find out more here: https://go.auxano.global

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