In this episode of Do This, Not That, host Jay Schwedelson dives into the Super Bowl, sharing insights on its impact on marketing and advertising, and how businesses can leverage Super Bowl content to drive social media engagement. Jay also discusses the latest data on email subject line personalization techniques and shares some humorous Super Bowl prop bets for a bit of fun.

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Best Moments:

(00:56) Super Bowl advertising costs and trends

(01:52) YouTube's AdBlitz platform for viewing Super Bowl ads

(03:06) Leveraging Super Bowl ad content for social media engagement

(04:39) New data on double personalization in email subject lines

(07:20) Amusing Super Bowl prop bets, including Taylor Swift-related wagers

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