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Challenges are also opportunities.

In this episode, the Founder and CEO of Zygo Sheera Goren talks about how their technology is breaking through the audio streaming industry. She shares a potential disaster they had in product development, and how that issue ended up becoming a vital part of their product.

Listen up to this fascinating episode.

KEY TAKEAWAYS FROM THIS EPISODE

• We live in a streaming world where everyone is already listening to something. If you’re a runner or biker, you’re probably already streaming music or podcasts as you go. What if you could continue streaming during swimming?
• Sheera Goren and her company Zygo spent years developing this innovative product before selling them.
• Zygo is now working on metric tracking, leaderboards, teams, and live classes to give a lifetime value to the product.
• Constantly learn how to improve your product, increase your yield, and enhance the overall customer experience.
• Challenges are also opportunities.
• Utilize the passion population of your target markets.
• If somebody has one new cool gadget, everyone wants it. It becomes a conversational piece.

Today’s Guest:

Sheera Goren is the Founder and CEO of Zygo.

Zygo is an underwater streaming audio technology and creative content that brings swimming into the modern fitness era.

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Connect and learn more about Sheera and Zygo here:

Website: https://www.shopzygo.com

Linkedin: https://www.linkedin.com/in/sheera-goren-a1743920/

Instagram:

https://www.Instagram.com/zygogram

https://www.Instagram.com/sheego

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