Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

Ep. 270-1️⃣0️⃣,0️⃣0️⃣0️⃣Hours = Expert?😡WRONG! INSTANT Boost to Marketing Campaign Performance with Zero Experience! Jay’s SCOOP


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In this episode of Do This, Not That, host Jay Schwedelson debunks the myth of the 10,000-hour rule and shares actionable tactics for achieving success without the need for extensive expertise. He provides examples of how taking action, testing strategies, and launching early can lead to meaningful results.

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Best Moments:

(00:49) The misconception of needing 10,000 hours to achieve expertise
(01:22) Origin of the 10,000-hour rule from Malcolm Gladwell's book Outliers
(02:54) The importance of taking action without extensive knowledge
(03:08) Jay's personal example of tackling YouTube without prior experience
(04:36) Tactic: Using "What if we did this" polls to gauge audience interest
(06:54) The $50 ad spend death match strategy for testing ad creatives
(08:04) The "launch before you're ready" campaign approach
(09:55) TV show and movie reviews in the "Since You Didn't Ask" segment

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MASSIVE thank you to our Sponsor, Marigold!!

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In The Loyalty Program Optimization Guide you will learn:

  • Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.
  • Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.
  • Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.

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