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Nothing is permanent and this is especially true for ways of reaching your target audience. 

In this episode, Katie McCourt, Co-Founder of Pantee talks about doing your own PR and reaching out to publications. She walked us through her experience and how she landed some big press, as well as what it did for her business. 

Get ready to listen and learn.

KEY TAKEAWAYS FROM THIS EPISODE

• Every PR placement has a story behind it.
• The key to getting good PR is having a good brand story.
• Try to find the e-mail addresses of authors who write things related to your product, and send them e-mails about your brand, following up multiple times. If you don't hear back, don't get disheartened- try again.
• More and more consumers are looking for some sort of emotional connection with brands.
• Celebrate all the small wins.

Today’s Guest:

Katie McCourt is the Co-Founder of Pantee together with her sister Amanda.

Pantee is an apparel brand that makes underwear from deadstock t-shirts.

Connect and learn more about Katie and Pantee here:

Website: https://www.pantee.co.uk
Instagram: https://www.instagram.com/pantee
LinkedIn: https://www.linkedin.com/in/katiemccourt/

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