In this episode of "Do This, Not That," host Jay Schwedelson shares a little-known tip on enhancing click-through and conversion rates. Jay offers actionable advice, including a unique strategy involving "click triggers." The episode also touches on relatable anecdotes and a light-hearted Q&A segment.

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Best Moments:
(00:45) Introduction to the "Ask Us Anything" format with work questions and ridiculous questions
(01:08) Discussion about names becoming problematic due to cultural references (Karen, Chad, Alexa)
(02:08) Question from Karen about boosting click-through and conversion rates
(02:36) Introduction to click triggers - what they are and how they work
(03:53) Examples of effective click triggers for B2B marketing
(04:15) Examples of effective click triggers for B2C marketing
(05:34) Statistics on how click triggers improve email click rates by 20% and landing page conversions by 14%
(06:36) Real-life examples of click triggers in personal relationships
(06:42) Data on call-to-action button colors (blue outperforming others by 31%)
(07:42) Brief sponsor message for Marigold
(08:30) Addressing a critical question about discussing reality TV on a marketing podcast
(11:08) Announcement about GuruConference.com registration opening soon

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