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One of the interesting things that e-Commerce store owners hardly think about and invest in is SEO or Search Engine Optimization.

In this episode, Jordan West talks about effective e-Commerce SEO strategies for 2022. He shares some tips on how to rank higher, get free traffic, and continually build a brand. 

Listen up and ace the SEO game.

KEY TAKEAWAYS FROM THIS EPISODE

• Next to Google, the second biggest search engine in the world is YouTube and after that is Amazon.
• Setting up your Google Analytics correctly is very important. 
• You need to have Google Search Console set up.
• Great paid and free tools to use for checking the SEO on your website: SEMrush, MozBar, Surfer SEO, Keyword.io, and the Screaming Frog
• For keyword research, it's all about figuring out what people are searching for that they would then go to your site for.
• Have big collection pages that own the authority.
• Make sure that you're using only one H1 tag. It should contain the page's main keywords.
• Keep your page titles under 60 characters.
• Keep your Meta descriptions short, into the point, and under 155 characters.
• Include your keyword in the page URL. 
• Make sure that your images have descriptive alt text and file names.
• Add Schema markup to get Rich Snippets.

Book quick wins appointment here:
https://www.mindfulmarketing.co/quickwins

Connect with Jordan here:
LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/

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