Confessions of a Shop Owner

Ep 3 - Matt Lofton w/ Elite Worldwide


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I use Tekmetric at my shop, and it's changed everything! It can do the same for you. CLICK HERE to learn how.

If not for Elite Worldwide and their help to keep me in line with one-on-one coaching, I'm not sure where my shop would be today - or me for that matter! They can help you too - TOUCH HERE to find out how.

Mike Allen is joined by Matt Lofton, Elite Worldwide's Director of Coaching. Mike is gonna air out all his problems with these monthly coaching calls! Poor Matt...Today Matt tells Mike how important morning huddles and team meetings are for his team. Mike talks about his financial challenges and strategic goals for 2025. 


00:00 Matt started sales at 17 and managed business at 19.

04:41 Transitioned from racing to the automotive repair business.

10:04 I Started racing young; I initially wanted a football career.

11:14 Progressed from local to national racing success.

15:48 Started business locally to ensure true success.

19:31 Coaching effectiveness depends on relevant experience.

24:16 Plan: Add staff after reaching 100 hours.

28:13 Business analysis report calculates financial metrics.

32:01 Target ARO $700-$750; AWRO $1400-$1500; 50% close.

35:01 Implement the "rack attack" concept for improved service.

36:57 Learn, laugh, and share confessions; subscribe for more!

...more
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Confessions of a Shop OwnerBy Mike Allen

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