You've been hearing us talk about the benefits of Tekmetric for months now - ready to cave in and give it a try? Do that HERE

Marketing is...let's say...not my strong suit. Good thing there's Turnkey Marketing! Let Carrie-Lynn and her team help you with something that's not your strong suit either HERE

Elite Worldwide is making my shop WORLDS better! I'm so pleased with the results so far. One-on-one coaching is keeping me accountable and it can with you too. Learn more HERE

In this episode, we talk with Neal Maier. Neal is someone who Mike has juuuust a little history with. Good history that is. Hopefully Neal feels the same! Neil and Mike take a trip down memory lane today and talk about their journeys through this industry. Oh and Bryan gets heated over O2 censors....again....

00:00 Mike has a confession

05:01 Tires Sustain Profitability

06:44 "Urgent Repairs Needed: Shaved Ball Joints"

10:59 "Costly Lessons Learned"

15:51 Evolving Marketing for Customer Journey

18:40 "Re-engaging Lost Customers Strategies"

21:01 Focus on Cost-Free Business Gains

25:08 "Pre-Qualified Offers Boost Return Visits"

27:21 Dispatcher's Stress Over Schedule Changes

32:49 Daily Car Processing Plan

36:00 Shop Confession: Off the Rails

40:22 "Laughing at Desperate Decisions"

41:41 Embracing Imperfection in Challenges

47:10 Event Planning and Expo Preparations

49:26 EV Safety Certification & Exam Proctors

53:50 Forklift Side Shift Adjustment