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Marketing expensive products that are meant to last forever requires a more thoughtful approach than lower-cost items. 

In this episode, Jordan interviews the CEO of Ensembl, Kate Swanson, about her company’s brand with an average order value of over $1000. She shares how she discovered a need for this kind of product and what its marketing cycle looks like.

Listen and enjoy this episode!

KEY TAKEAWAYS FROM THIS EPISODE

• People are living differently now. We deserve designs that have kept up with the ways our lives have changed.
• Dig into who will be excited to buy your products before launching and focus on going after those customers.
• Customers would likely put a lot of thought before buying a product that is high-quality and high-performance that comes with a higher price tag.
• Start with a thoughtful introduction to your brand and slowly drift to educating customers about the product to excite them to purchase. 
• Focus on a very strategic, organic push to have great use of your team's resources.
• You have to believe in yourself and be relentless in everything you do for your business.

Recommended App: Noisli
https://www.noisli.com

Recommended Book: State of Terror by Louise Penny & Hillary Clinton
https://www.simonandschuster.com/books/State-of-Terror/Louise-Penny/9781982173678

Today’s Guest:

Kate Swanson is the founder and CEO of  Ensembl.

Ensembl is a brand of stainless steel cookware that is designed to optimize space and enhance modern life.

Connect and learn more about Kate Swanson and Ensembl here:

E-mail: [email protected]

Website: https://www.getensembl.com

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