In this episode of Do This, Not That, host Jay Schwedelson interviews TJ Cantwell, owner of Studio 28 Tattoos in New York City. They discuss the importance of customer reviews, how to handle negative feedback, and the secrets behind running a successful tattoo business.

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Best Moments:

(00:58) Introduction to TJ Cantwell and Studio 28 Tattoos
(03:28) The organic growth of prioritizing customer reviews
(04:50) Methods for intentionally gathering customer reviews
(06:51) Handling negative reviews and the importance of responding
(10:39) The impact of a large number of positive reviews
(12:45) Addressing false or malicious reviews
(15:58) Ethical ways to jumpstart reviews for new businesses
(17:14) Recommendations for first-time tattoo placements
(18:25) Discussing unique tattoo requests and artistic freedom

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Guest Bio:
TJ Cantwell is the owner of Studio 28 Tattoos, a custom tattoo shop in New York City. With over 15 years of experience, TJ built his business from scratch, focusing on customer satisfaction and leveraging the power of reviews for growth. Before entering the tattoo industry, TJ worked in finance, specifically in the mortgage sector.

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