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If you’re selling a ‘life event’ product, customers may only be in the market to buy once in their life, leading to a very limited pool of potential customers. What if there was a way to expand that pool?

In this Episode, Jordan sits with Stephanie Bregman of Manly Bands and talks about the innovative strategies they’ve implemented to not only stay relevant through the pandemic but to double their revenue year over year, becoming the largest men’s wedding band company in the US.

Listen and enjoy this episode!

KEY TAKEAWAYS FROM THIS EPISODE

• Partnering with authentic brands gives uniqueness to your brand that nobody can replicate.
• Partnering gives the opportunity to reach out to different groups of people that you did not market to before.
• Retroactive convincing unhappy customers from other life event competitors can open up a whole new market of potential customers.
• If you can't figure out how to be predictable as a company, you could lose everything quickly.
• You should understand where your data is coming from and use it to help your consumers.
• If you are losing the ability to understand consumer data, look at where you are spending money and see what happens to your revenue if you remove the budget or spend more on a certain area.
• Predictability is essential to understand how a business operates.
• Having a brand story and authenticity is also important for a brand.
• As you scale, you need to put your employees first and make sure you provide the right resources they need to grow.

Recommended Apps:
Duolingo
https://www.duolingo.com

CoSchedule
https://www.coschedule.com

Sprout Social
https://www.sproutsocial.com

Recommended Book: Radical Candor by Kim Scott
https://www.radicalcandor.com

https://chief.com

Today’s Guest:

Stephanie Bregman is the Chief Marketing Officer of Manly Bands.

Manly Bands provides men with unique and stylish wedding bands that fit their personality and budget.

Connect and learn more about  Stephanie Bregman and Manly Bands here:

Website: https://www.manlybands.com
YouTube: https://www.youtube.com/c/ManlyBands
LinkedIn: https://www.linkedin.com/in/stephanieshapirobregman

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