Join us for another The Agent Goldmine episode as we sit down with Kate Murphy, the owner of Legacy Realty Group, which is aligned with Keller Williams.

Kate shares her unique approach to working with both buyers and sellers, emphasizing the value of educating clients and setting clear expectations. Her consultation process with sellers is a testament to her dedication, meticulously gathering information about the property and discussing pricing strategies.

Gain valuable insights into Kate's effective marketing strategies, which include personalized emails and hosting engaging events. Furthermore, she sheds light on her growth plans, aiming to expand by hiring an administrative partner and focusing on specific areas of town.

This episode is an inspiring showcase of Kate's success, brilliant strategies, and ambitious plans for the future. Tune in now to discover her wealth of wisdom and expertise in the real estate realm!

Key Takeaways

00:00Kate’s Impressive Stats

2:35Real estate journey

3:51Kate’s Process

5:50Buyer Puzzle

8:25Building yourself as Real Estate Agent

11:08Personal experience in real estate

11:48Organization of client information 

20:50Setting expectations

24:11Seller Guides

27:39Seller consultation process

29:33Market condition and price

31:52Three Ring Binder

33:32Handling objections and commission negotiation

36:23Listing coordination process 

38:39Best day to go live

40:07Open Houses

40:40Knocking on Doors Strategy

42:29Email marketing strategy

43:44Hosting Events

45:0990% Email Open Rate

49:16Repurposing events and photos

49:39Event Budget

52:32RSVP for Events

53:35Setting Up Homebot 

55:17Growth plan

56:58Hiring the right person

58:03Three Key Principles

59:01Favorite App or Tool

1:00:05Planned events for the year

1:00:35 How can we help her business

1:01:09Best way to contact Kate

Other episodes you'll enjoy:

https://youtu.be/BYwPV8pBUd4 

https://youtu.be/q_RqTaIGyBE 

https://youtu.be/uqKDp6npAX4 

Snag the Golden Nuggets from this episode! 

https://www.theagentgoldmine.com/

Be a bro, share the show + hit us with a 5-star review!

https://open.spotify.com/show/28ACkTsMbVkHxEwD9Z9qUC

https://podcasts.apple.com/us/podcast/be-more-show-for-agents/id1682543343 

https://www.youtube.com/channel/UCmYXUbR8lqRia72sE2Abncg?sub_confirmation=1  

Hang with Us! 

Ali’s IG: https://www.instagram.com/Ali_The_Agent/   

Shelby’s IG: https://www.instagram.com/TheShelbyShow__/ 

Connect with Kate

https://www.legacyrealtygroupnc.com 

https://www.instagram.com/legacyrealtygroupnc/ 

(910) 644-0746 

Resources and Links

MLS (Multiple Listing Service) https://www.mls.com 

Twilio https://pages.twilio.com 

HomeBot https://homebot.ai