In this episode of Do This, Not That, host Jay Schwedelson welcomes Adam Parry, the cofounder and editor of Event Industry News—often referred to as the “Yoda of events.” They dive into a fascinating discussion about the “forgetting curve,” a concept dating back to the 1880s that explains how humans lose information over time, and how it applies to event attendance, content retention, and maximizing the value of professional gatherings.

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Best Moments:

(01:36) Introduction to the “forgetting curve” concept that reshapes how we think about content consumption

(07:12) Explanation of the forgetting curve – how we lose significant information within 24 hours without reinforcement

(08:30) Practical challenges of information retention at events (travel fatigue, networking, multitasking)

(10:17) Methods for better information retention: note-taking, memory training, and emerging technologies

(12:42) The importance of having an intentional plan before attending events to maximize information retention

(14:39) How to effectively bring knowledge back to your team after attending an event

(16:28) Event Tech Live’s innovative approach: using AI to create deep-dive documents and key takeaways from sessions

(18:33) Future possibilities for content management: integrating AI tools to make event content more searchable and shareable

(19:35) How to connect with Adam Parry and Event Industry News resources

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Guest Bio
Adam Parry is the cofounder and editor of Event Industry News, one of the leading publications in the events industry. He also cofounded Event Tech Live, the premier event for technology within the event space, now in its twelfth year in London with a recent expansion to the US. Adam fell into the events industry over twenty years ago, starting in sports and marketing before transitioning to print and editorial. His passion for technology led him to develop platforms that recognize innovation in event technology, including industry awards. With his extensive knowledge and networks, Adam has become a respected thought leader in the events space, known for his forward-thinking approaches to content delivery and audience engagement.

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