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Starting a business with limited capital requires a lot of research, creativity, and thinking everything through to make the most out of your resources.

In this episode, Jordan West interviews Vivek Agarwal, Founder of Ookioh, about bootstrapping a business from the ground up. He also shares how his business found success despite $0 being spent on marketing.

Listen and enjoy this episode!

KEY TAKEAWAYS FROM THIS EPISODE

• Unit economics is knowing how much profit you make when you sell one unit of your product. 
• It’s a loss if you are burning money by just acquiring customers and not actually profiting.
• When you are bootstrapping, you have to think everything through and be creative.
• You have to have a sense of what the costs are when bootstrapping for the first couple of years. 
• People are not focusing on profit, that's why they don't spend as they should.
• At the end of the day, the goal is to make money.
• Do a lot of research for your business.

Recommended App: Slack
https://www.slack.com

Recommended Podcast:  Bloomberg Podcasts
https://www.bloomberg.com/podcasts

Today’s Guest:

Vivek Agarwal is the founder of Ookioh.  

Ookioh is a brand of modern and fun women’s swimwear.

Connect and learn more about Vivek and Ookioh here:

LinkedIn: https://www.linkedin.com/in/vivagarwals
E-mail Address: [email protected]
Website: https://www.ookioh.com
Instagram: https://www.instagram.com/ookioh

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