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Marketing psychology never changes, people and technology do. You have to try different things to see what works. When you find it, go with it.

In this episode, Jordan interviews Brock Mammoser, Founder of Frost Buddy. He shares how he was able to scale his business into 8-figures. He also discusses some of his videos that went viral and a breakdown of what elements contributed to that virality.

Listen and enjoy this episode!

KEY TAKEAWAYS FROM THIS EPISODE

• In 2022 video creatives are the biggest driver of sales.
• Showing so many details about your product ruins the curiosity and the content's ability to get more engagement.
• End your video by telling people what to do. 
• Marketing psychology has not changed ever.
• 6 Ways that Things Go Viral: Social Currency, Trigger, Emotion, Public, Practical Value, and Story
• The beauty of Tiktok is that your fans provide you with content ideas to make.
• Test everything, something will work.
• Be organic and authentic on Tiktok. That is what people want.

Recommended Apps:
Slack
https://www.slack.com
Monday
https://www.monday.com 

Recommended Podcast:  Real AF by Andy Frisella
https://www.andyfrisella.com/blogs/realaf-podcast 

Today’s Guest:

Brock Mammoser is the founder of Frost Buddy.

Frost Buddy manufactures universal 5 in 1 insulated can coolers.

Connect and learn more about Brock and Frost Buddy here:

Website: https://www.frostbuddy.com
Instagram:
https://www.instagram.com/frost_buddy_usa
https://www.instagram.com/brock_mammoser
Tiktok: https://www.tiktok.com/@frostbuddy 
Linkedin: https://www.linkedin.com/in/brockmammoser
Twitter: https://www.twitter.com/bmmammoser 

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