I came to the conclusion in early 2023 that if I wanted different results this year, I would have to actually do something differently. I’ve wanted to, for YEARS, have a masterclass that converts. Like a tried and true, somewhat internet-famous, masterclass that calls in soulmate clients.

But doing a masterclass every quarter, like I’ve seen a lot of the experts do, and also advice that I’ve been given by coaches that I’ve worked with, didn’t help me to do it often enough. I wanted to rinse and repeat, so that I could adjust and tweak and so the lack of frequency wasn’t really helping me to create that masterclass. So I decided to create a weekly masterclass and I started to see results. This episode I’ll share with you how I organized my masterclass and the things I learned from doing a weekly masterclass!

TAKEAWAYS:

• Always get your masterclass in front of new leads. I do this by doing lead magnet swaps, Meta Ads, and summits. It’s important to know where your leads are coming from and that you track your conversions with different lead sources.
• The more you do your masterclass, the more confident you will be in presenting and also in asking people to join your programs. The more times you do something, the faster you will see results.
• Tweak one thing at a time. If your conversion isn’t changing in your masterclasses, pick one thing to fix and try that differently the next time. Only choose one though. If you change too many things at once, you won’t know what tweak gives you better results.
• The more people you get to join live, the more people will buy. When people show up live they are interactive. You need people to show up live to create that know, like and trust factor which then leads to people to what you are offering.

RESOURCES:

Check out the blog post that accompanies this episode.

Register for the Burn Your Launch Calendar and Never Look Back Masterclass: www.allisonhardy.com/burn

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