Anna unravels the calculated persuasion behind glossy alcohol ads and their seductive campaigns, exposing how they obscure the true realities of alcohol's impact on our lives. In this compelling solo episode of The Big Drink Rethink Anna talks from the heart. With her 25 years of experience in the advertising world, she examines the insidious world of alcohol advertising with passion, knowledge and unflinching honesty. With nearly £1 billion spent annually in the UK alone to promote these beverages, she questions whether what's being sold is more than just a drink - but a dangerous misconception. Join Anna as she pulls back the curtain on the tactics, the consequences, and the undeniable need for a rethink on how alcohol is marketed to the masses.

Here are the highlights:

02:08 Challenging advertising, beliefs, and conditioning in alcohol.

03:23 Conditioning influences subconscious thoughts. 

08:29 Alcohol marketing's significant global economic impact.

13:16 Encouraging drinking through strategic marketing.

16:13 What are brands really trying to sell?

19:05 Increasing sales by targeting demographics.

27:00 A need for tougher alcohol marketing regulations.

If you’re loving the podcast and would like to give Anna a warm, fuzzy feeling of appreciation, then you can buy her a coffee:

https://buymeacoffee.com/bigdrinkrethink

About the host Anna:

Anna is a certified Alcohol Mindset Coach, trained by Annie Grace of This Naked Mind. Drawing on her own journey out of alcohol addiction, she now helps others explore and control their drinking. With a career spanning 25 years as a Strategist in the Advertising industry, she combines her own lived experiences, with great insight into what makes us tick and what influences us to behave the way we do.

Connect with Anna:

Website: thebeliefscoach.com

LinkedIn: linkedin.com/in/annadonaghey

Instagram: instagram.com/bigdrinkrethink

Produced by winteraudio.co.uk

Mentioned in this episode:

To pre-order my book, What Are You Thirsty For on Amazon select here: https://amzn.eu/d/3v3T6Mq