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A lot of brands have begun running ads on Tik Tok but are running into challenges when it comes to scaling. Good results are out there, you just need to learn the winning formula for a profitable TikTok ad.

In this episode, Sven Muchow of Muchow Marketing talks about TikTok ads and TikTok Marketing for e-commerce brands. He shares a campaign setup and its winning ad formula.

Listen and learn from this episode!

KEY TAKEAWAYS FROM THIS EPISODE

• The 2 big mistakes that a brand can make in a Tiktok ad are:

1.) Reusing a Facebook ad for a TikTok ad; and 
2.) Using organic content that had been viral on their TikTok account as a TikTok Ad.

• In a TikTok ad, make your audience feel like a user recommends your product to them.
• A TikTok ad should hook the people, give 2-3 brand benefits, and contain a call to action.
• Calls to action on TikTok ads shouldn’t be a formal "Buy now.", but rather something more in line with how a friend might suggest something, like "Try my favorite product now."
• The best results come from a 20 to 35-second TikTok ad.
• If an ad shows creative fatigue, take the creative, change the first clip or the hook, and just re-upload it. TikTok will think that it is a whole new ad.
• To find the winning creative, you have to test a lot.
• There shouldn't be demographic targeting in the beginning.
• Do 5 ad sets and start with $100 a day.
• You can scale a lot insanely fast on TikTok.
• Always try to find influencers and creators. 
• Don't be cheap on creatives.
• Get into the industry as fast as possible.

Recommended Apps:
Notion https://www.notion.so
Miro https://www.miro.com

Recommended Podcast: 
Mindset Mentor with Rob Dial
https://www.robdial.com/podcast

Today’s Guest:

Sven Muchow is the founder of Muchow Marketing.

Muchow Marketing specializes in ads management and consulting for brands.

Connect and learn more about Sven Muchow and Muchow Marketing here:

Website: https://www.svenmuchow.com
Linkedin: https://www.linkedin.com/in/sven-muchow 

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