To make a financial recovery from a period of poor performance, it’s important to identify and acknowledge the problems, consider changes, and implement new strategies for your company. This turnaround will bring stability and growth in the long run.

In this episode, Ivy Tran of Fathead talks about how she turned around a legacy brand, and the steps necessary to get it done.

Listen and learn in this episode!

KEY TAKEAWAYS FROM THIS EPISODE

• Homegrown systems are systems that have to be maintained by developers. It's not as dynamic as you want it to be. 
• You have to have clean data, clear records, and correctly labeled product data.  
• Constantly monitor. Make sure that usage is done accurately.
• Usability is important. Customers get frustrated easily, if they can't check out, they're gone.
• Cut costs where you can. See the data and track where your sales are coming from.
• Old-school marketing is very powerful when it comes to retention, but in 2022 it’s necessary to get better at digital marketing.

Recommended Tools:  Builder.io
https://www.builder.io/ 

Recommended Book: Born A Crime by Trevor Noah
https://www.amazon.com/Born-Crime-Stories-African-Childhood/dp/1531865046 

Today’s Guest:

Ivy Tran is the Chief Operating Officer of Fathead.

Fathead provides individually crafted vinyl wall decals for home decorating.

Connect and learn more about Ivy and Fathead here:
Website: www.fathead.com
LinkedIn: https://www.linkedin.com/in/ivy-tran-08237267
Email Address: [email protected] 

This month’s sponsor is Parker, the first card built exclusively for eCommerce. Free up cash flow and grow your business with Parker by getting net-60 terms on every transaction. 

Parker is currently offering a $1000 sign-up bonus for Upgrowth listeners. Go to getparker.com to chat with the team today - and make sure you mention where you came from! 

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

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If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

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